6 ways Permaculture can help to create truly sustainable business

Picture a sustainable business and we often picture renewable energy, recycling, reusing materials, and compostable packaging.

Look up ‘sustainable’, however, in the dictionary and the meaning is ‘to be able to continue over time’.

For a lot of companies, whether motivated by ethics or profits, there is a strong desire to become more ‘sustainable’. However, the barrier to preventing a lot of organisations making this change, comes not from a lack of motivation, but that becoming sustainable, isn’t sustainable for them.

How can we overcome the barriers of change to make switching to being sustainable a more realistic goal for every business?

We copy the most sustainable system we have.

Nature.

In the areas that we have started to mimic nature we have found unrivalled success. Biomimicry and Permaculture are both based on designing solutions to human problems using natures patterns and strategies. Between them they have lead to leaps in technological advancement and the way we grow food and design landscapes.

Why stop there?

How can we use these same ideas of learning from the natural world to guide our decision making around true sustainability?

Below are 6 ways the Permaculture principles can be a guide to becoming sustainable in a manageable way:

1. Observe and interact

Take time to understand the full picture.

If you want to plant a fruit tree but just place it in the first place you see, chances are it won’t grow well.

Whereas, take time to understand your land, observe the sun, shade, rain etc and you will have a much better idea of where that tree will grow well.

It can be very tempting to jump into projects straight away to see immediate progress. But, if we take the same approach, create time for away days, planning or brainstorming meetings we can get a clear understanding of our circumstances and what might be the best changes to make.

2.Start Small and Slow

Most things in nature change slowly. The forest is forever adapting to changing climates and conditions.

Changing our business should be no different.

If we want to change the landscape of a forest, clear cutting and removing all the trees is not an effective approach.

In business it is no different, if we attempt to change offices, packaging, suppliers, and switch to renewable energy all at once, it will cause a great deal of stress on staff and resources.

A much more sustainable approach would be to focus on one thing to change at a time and build from there.

In the day to day the business looks the same. But over time, like the forest, everything can change.

What is the easiest thing your business could change to make it more sustainable?

3.Integrate Rather than Segregate

Every element in an ecosystem works towards the survival of the whole.

Each plant in an ecosystem fills multiple roles. Whether it be providing habitat/food/shade/nutrients for another, everything contributes to a much bigger picture.

It is all integrated.

This could involve changing the way you have meetings to be more inclusive of different team members.

The way your office is laid out.

Encouraging team building activities to bring staff together

Looking at bringing in an income from your waste or byproducts.

Promoting a cycling to work scheme to reduce emissions and at the same time boost the health of your staff.

Looking at ways to cross sell. If certain customers only buy one of your products, how can you share the rest of your business with them to have them use you for more of their needs?

Nature integrates. An integrated business is a more sustainable one.

4.Obtain a Yield

There is a stigma about sustainability that it shouldn’t be for profit or gain. There is some negativity around Patagonia, for example, that they make a lot of money from their ethical approach. Sustainability sells.

The reality, however, is that changing to become sustainable isn’t the easy option.

If you do make changes, promote it, share the story. Look for ways you can gain from the changes you are making.

If you can increase your revenues from changing to a more environmental approach it will make your business more sustainable long term. It will also encourage staff, and shareholders to get behind the changes, making the whole project much more achievable.

Replicate nature and try to make you’re efforts worthwhile.

5.Diversity

Nature is diverse.

Often our businesses are not.

Diversity comes in many forms.

The people who make up our team. The products we sell. The flexibility of working hours. The markets we operate in.

Encouraging diversity in these areas has multiple benefits.

It brings in a range of ideas and view points. Allows us to target a wide range of customers. Benefits the wellbeing of the team and allows us to select from a wider range of talent. Protects us from changes in the market and demand for our product/services.

Encourage diversity.

6. produce no Waste

This one is quite obvious.

Nothing in nature creates waste except for humans.

Our businesses are often the worst offenders.

Turning your business into a zero waste one is a clear big win for sustainability and replicating nature. But, it isn’t easy and can be a big challenge to take on even for the most ethically minded business.

However, if we can use nature as a guide we can make this a much more sustainable goal:

1. Observe. Take time to understand how much waste you produce and where it goes.

2. Start Small. Create SMART and small realistic goals to make one small improvement to you waste.

3. Integrate. Get the whole team on board. Don’t just leave it to one person to take responsibility.

4. Obtain a Yield. Celebrate your success. Create rewards for the team if you hit your target. Share what you are doing to your audience.

5. Diversify. Once you build momentum, tackle another project. Keep the momentum going!

Lots of companies already use these approaches to great success, and perhaps there is a reason why they work so efficiently.

Nature knows best.

Fuel for the Fire - Is monoculture farming the answer?

Before I started this journey to learn more about my food and its impact on both the environment's and my own health I was completely unaware what monoculture farming was. Monoculture farming is, unfortunately, what you think of when you picture a modern day farm, large fields spreading as far as the eye can see, all filled with the same crop. The majority of the food you buy from the supermarket is produced this way. It never occurred to me that nature doesn't organise things this way. I saw fresh food growing and assumed it was a good thing. But when you look at forests, prairies, or any areas where nature is the lead designer, there is always diversity, never monoculture. So how do we manage to convince nature to decorate against her wishes?

This short video from Permaculture teacher Geoff Lawton explains some of the ways we have manipulated nature to fit this monoculture system of "farming" and the issues caused.

[su_youtube url="https://www.youtube.com/watch?v=gzrXcIvExE0"]

If you're not part of the solution you're part of the problem

It seems we are all in agreement, Planet Earth could do with some improvements. A quick scan on anyone's social media feed will show that everyone has some opinion on it, global warming, deforestation, genetically modified food, famine, obesity, war, poverty, or even the shooting of a lion called Cecil. At least one of those ingredients is enough to bring out a passionate post from the calmest of souls. Yet what are we doing with this passion and these opinions, sharing a post on Facebook, signing an online petition, or maybe videoing ourselves with a bucket of ice? While all of these things are done with the best of intentions and can create change, they all have one common problem, they rely on someone else doing the work for us. Don't get me wrong, social media has become a powerful tool for bringing attention to atrocities happening across the world, petitions can create a change in policies and seemingly people dropping a bucket of ice on their head can raise a lot of money for charity. But what happens after we complete that quick, easy, convenient, online action? Most of us go back to living our lives the way we always had. We've done our bit, it's someone else's responsibility to sort that out now. I've donated, signed, shared, I'm contributing to change...That's all well and good except I'm not seeing change. All of those problems listed at the start of this post are still problems. Some are becoming worse. Our post sharing, petition signing attack on the things we disagree with doesn't seem to be working fast enough.

Now imagine a world where people saw a post on Facebook that showed how using plastic bottles is damaging the planet and instead of just liking it, maybe even sharing it, they actually decided then and there to never use a plastic water bottle again. I'm not talking about avoiding them until you forget to bring a refillable bottle, I'm talking NEVER AGAIN. And imagine that every post shared on social media that people liked or shared resulted in the same action, people changing their ways to match their beliefs. We can't rely on someone else to sort out our problems any longer as it's just not working. The attitude that "what's the point in me changing if no-one else will" isn't serving anyone. Even if you are the single sole person standing up for what you believe in isn't it still worth doing?

We need to wake up to the fact, if we aren't part of the solution we are part of the problem. If, for example, we disagree with the deforestation of the rainforest in Borneo and Sumatra that is putting Orangutans and many other animals, including us humans soon enough, on the endangered species list but still consume products that include palm oil sourced from that deforestation then we need to realise we are part of the problem. Just because we aren't the one cutting down the tree doesn't make us guilt free. The person responsible for cutting down the tree probably doesn't think he or she is to blame for the problem either, they are being paid by someone making the decision above them, they are just a logger. The person in the marketing department of the company selling the product probably doesn't think they are to blame either, they just promote the products the company makes. Even the owner of the company probably looks at the sales of the product and thinks that people still clearly want a product made in this way so they should still provide it. We are all partly responsible. If the product was made and we disagreed with it and never purchased it imagine how long that product would remain on sale for. 

It really isn't a big shift to change our habits. We don't need to all run off into the wilderness and set up self sufficient communes to make a change. We won't completely change our habits straight away but if we all start to make a conscious decision to not just go into auto pilot and simply ask ourselves "is this action I am about to take in line with the change I want to see?" I believe we could make a big change.

With this in mind I am taking on a series of month long challenges to try to shift my life to be more inline with the changes I want to see in the world. They aren't massive changes, but they are changes. Slowly but surely I aim to make small steps towards this goal and make these changes part of my everyday routine.

One thing I've learnt on this short journey I've been on is that committing to something in your head is one thing, if only you know about it it's easy to go back on it. However, voicing your intention to friends, family and even strangers brings with it peer pressure to see it through...

So here's my commitment: This month I am going to try to make all of my plastic waste for the month fit into a small glass jar. Both "recyclable" and single use plastic. Why a jar? Funnily enough a friend shared a post on Facebook about this lady www.trashisfortossers.com who has fit all of her waste from 2 years into a small jar. I liked the post but then realised I needed to do more than just like the post. While I am not sure I currently have the ability to do exactly what she is doing I felt a good first step would be to try it for a month. I also like the fact that it is a glass jar so that each time I look at it I will be able to see the waste I have created. One big problem I see with our current waste system is we put our trash in a place that is usually hidden out of the way, under the sink, in the corner of the room, etc, then it gets dropped off at the dump that is also hidden away. Everything is kept out of sight, out of mind and leads us to a false sense of security to how much we are actually wasting. This will be a constant reminder.

For sometime I have disagreed and been angered by the damage our plastic obsession causes to our environment and our health yet I often still turn a blind eye and buy products wrapped in it? I can hardly complain about it if I am still reliant on it. It's quite a daunting challenge for me as recycled plastic packaging is unfortunately part of so many products that I use on a regular basis. It will take quite a bit of forward planning with shopping etc too which isn't my strong point.

If you agree with what I've said why not make a stand and commit to being part of the solution in one small way yourself. It doesn't need to be a month long thing, that format just appeals and works for me. It could be a small change or a big one, perhaps one day a week without using your car or a year of eating locally sourced food. Whatever it is post it in the comments below and/or on social media and announce it to the world. Sure, people may think it different to your regular updates and your post may not get as many likes as that nice picture of a sunset you just posted but at least you will be able to say you are being part of the solution and not the problem and you may even inspire someone you know to do the same.

A tale of two cafes

We live in the best of times, we live in the worst of times. Everyday a new creative, sustainable, community led initiative seems to be popping up, and everyday a new hectare of rainforest is destroyed, more food is sprayed with pesticides and another animal makes the endangered list. Sometimes its hard to work out if, as a society, we are taking a step forwards or a step backwards. The solutions are there if only we would vote with our money. Just down the road from where I live in Vancouver there are two cafes. They would be right next door to each other except for a small sushi store in-between. Two small cafe's on the same side of the road, both sell coffee, tea and the odd treat.....and that is where the similarities end.

Cafe on the left

The cafe on the left is a Starbucks. It is the largest coffeehouse company in the world and is based in Seattle, USA. There exists in the world an additional 21,365 Starbucks stores to this one. Not only is the money made from this cafe not kept in the local economy but Starbucks has repeatedly received negative press about its unfair labour policies, bullying fair-trade tactics with farmers in developing countries, tax avoidance, GMO lobbying and many other questionable practises. It serves very little organic coffee, uses non organic milk, a large number of the drinks have very high calorie and sugar levels and for a company that sells over 4 billion disposable cups a year it has a very poor recycling record.

Cafe on the right

The cafe on the right is the Heartwood Community Cafe. As the name suggests there is more than just coffee brewing going on inside. Their values for a start include phrases such as building solidarity, holding space for marginalised voices to be heard, using arts as a vehicle for change, and creating a queer inclusive space (although to be fair to Starbucks this is one thing they seem quite supportive of). On top of this they serve organic, local, vegan and ethically sourced produce. The money is kept in the local economy and they run lots of events in the evenings for the local community. Just when you think it can't get better, everyday they offer their 'Soup for the People' program which allows people to pay what they can for delicious and healthy soup, with an emphasis on no donation being too small!

Why am I telling you this? Because everyday I walk past these two cafes and everyday I am so saddened to see that the Starbucks is always busier. I do not understand why we continue to support large corporations that abuse their power over small local businesses that genuinely care about the local community they live in. I really struggle to comprehend it. I thought perhaps it was the price, but no, while the prices vary depending on what you drink a 12oz latte in Starbucks will costs you $4.15 while the same at Heartwood will cost you $3.75 (plus it's organic!). So it must come down to comfort in knowing what you are getting and fear of the unknown. I do understand this to an extent but it comes back to what I have written about before, Convenience v Conservation. If we are to see any changes in this world we have to stop choosing the convenient option all the time. Live a little, take a chance, sure you might get a crap coffee from time to time (the Heartwood coffee is actually considerably better than the black water two doors down) but what you are supporting is much bigger than always getting a good coffee.

The Heartwood Community Cafe might not be in your area, but I bet there will be something very similar and I bet there will also be a Starbucks. The thing is this doesn't just relate to coffee shops it relates to all types of businesses from bars and restaurants to mechanics, gyms and clothes stores.  We need to vote with our money and think about what we want to see more of. Do we want to see more local, independent organisations that could be run by you or I or do we want our communities to be clones of each other, selling imported products, run by faceless multinational organisations that leave little money in our local economies? If we all choose to vote with our money we can make a real difference to the world we live in.

Disclaimer: I currently have no affiliation with Heartwood Community Cafe other than occasionally buying my lunch or a coffee there. They had no influence over this blog post other than inspiring me to write about them because of the good work they are doing.